A Study Of Mainstream Features Of Crm System And Evaluation Criteria
Melissa Lin · 2020
This paper will discuss an overview of Customer Relationship Management (CRM) systems, mainstream CRM features and functionalities, CRM evaluation criteria and vendors selection.It will also include selecting a piece of enterprise application software, resolving a conflict of vendor solution and client's requirements.The paper provides the study of the CRM features and evaluation criteria is based on a small to medium manufacturing company.A comparison table was prepared for helping the company to select an appropriate vendor.