Method to create market-specific customer profiles for enhancing positive user experiences in cars
Ioanna Michailidou, Florian Franzen, Udo Lindemann · mediaTUM – the media and publications repository of the Technical University Munich (Technical University Munich) · 2016
Creating positive driving experiences requires deep understanding of users’ characteristics, needs and behavior. Since direct user inclusion can be time- and cost- effective or even impossible in some stages of design, alternative ways of considering users are valuable. To achieve this goal, we developed a method based on the persona technique. The benefit of the method lies in structuring of data required for the creation of customer profiles, as well as inclusion of experience-related aspects. We applied and evaluated the method in two cases collaborating with a major automobile manufacturer.