Customizing web advertisements based on internet users' location
Radu Constantin Lixandroiu · 2010
The current trend in terms of internet marketing is to provide comprehensive business, targeting internet users regardless of their location. However, there are many advertisements for local organizations that are posted on sites of national or planetary interest. In this case, the question arises: How can I view, as an Internet user, only the advertisements of organizations from my geographic area? This paper presents a model to customize advertising websites and offers a solution to use JavaScript geolocation by means of IP.