SURVEY ON WEB MINING AND ITS USAGE IN E COMMERCE SITES - PATTERN DISCOVERY, ISSUES AND APPLICATIONS
Zulqurnan Aslam, Rohail Shezad · 2016
The World Wide Web is the key source of data. It is the hub of data and it is growing day by day and every company is now having its own website. Online transactions trend is also growing very fast. So World Wide Web is the best field for data mining. E-commerce has provided a very effective and cost efficient way of doing business. We can use web mining techniques to extract useful information from the web sites and also we can discover interesting user behavior patterns from the Ecommerce websites. This paper gives the general over view of the web mining and its types and then it discuss the different techniques for pattern discovery. Then this paper gives the general overview of the very famous algorithm Link Analysis Algorithm for Web Mining. And at the end this paper discusses some of the issues of web mining in e- commerce and application of web mining in e-commerce.