Web Usage Mining using Statistical Classifiers and Fuzzy Artificial Neural Networks
Prakash S. Raghavendra, Shreya Chowdhury, Srilekha Vedula Kameswari · International Journal of Multimedia and Image Processing · 2011
There are many models in literature and practice that analyse user behaviour based on user navigation data and use clustering algorithms to characterize their access patterns.The navigation patterns identified are expected to capture the user's interests.In this paper, we model user behaviour as a vector of the time the user spends at each URL, and further classify a given new user access pattern.The clustering and classification methods of k-means with non-Euclidean similarity measure, Bayesian classifiers and artificial neural networks, with standardised fuzzy inputs are implemented and compared.Apart from identifying user behaviour, the model can also be used as a prediction system where we can identify deviational behaviour.