Proposal for Service-Oriented Design Processes
V Yoshihiro Ueda · Fujitsu Scientific and Technical Journal · 2009
Product design is typically based on market research to clarify the features and benefits desired by consumers. However, the trend among customers has recently shifted from only purchasing products to experiencing services. This makes it more difficult for manufacturers to create products to attract customers. Manufacturers should focus on offering customers good experiences through their products and services. In this situation, designers should envision future lifestyles by observing customer behavior. They need to contribute to product development by imagining our future lives, creating scenarios of services desired by customers, and designing products on the basis of this approach. In this way, product design will promote design. This is important because service-oriented design will be mandatory in the ubiquitous era. In this paper, we introduce service-oriented design processes with specific design examples.