Identification of Human Behavioral Traits Using Social Media
Shruti Kohli, Ankit Gupta · International Journal of Multimedia and Image Processing · 2015
Today's web has become a primary source of finding information related to human psychology and behavior because of the abundance of user data available on various data repositories which are mostly freely available to the researchers.Social media has become such a repository of an enormous amount of data because of its popularity and number of users using internet in various forms.Web analytics has emerged as one of the web mining paradigm to extract useful information from this large pool of data.In this paper, data available on YouTube is being analyzed to find some human personality traits.The data is collected with the help of 30 undergraduate students selected randomly, to maintain the integrity of the results, and then the data was processed with the assistance of Weka-a data mining tools.MS-Excel spreadsheet was also used to compile some to the results.