Context aware augmentational marketing
Azhar Habib, Ahmed Hakim · 2016 SAI Computing Conference (SAI) · 2016
In the field of Marketing Augmented Reality (AR) has the capability to induct necessary innovation which can drive marketing in a user centric dimension which provides exploratory AR experience which is driven by user orientation due to context awareness. Context aware branding and customer preference marketing will present users to view marketing content at their own convenience and driven by utility.