3D3C Identity
Yesha Y. Sivan · IGI Global eBooks · 2011
This chapter presents the concept of “3D3C Identity” as a linchpin to harnessing the value of virtual worlds. It is assumed that virtual worlds as a new communication medium is destined to influence our lives as much as the Internet medium, and even more. To start, virtual worlds are defined as the integration of four factors: a 3D world, Community, Creation and Commerce (AKA 3D3C). 3D3C Identity is defined as the unifying concept encompassing terms like privacy, authentication, trust, rights, tracking, security, and other associated terms. Specific sample challenges related to 3D3C Identity are presented: Security of Audience, Anonymity, Virtual Goods, Scams, Adult Content, Enterprise Take, and Virtual Money. The conclusion section lists some of the critique on 3D3C Identity. It also covers the impact of 3D3C Identity (under the perspectives of future designers of virtual worlds, present implementers, and infrastructure developers. Lastly some tentative insights about the properties of a systematic framework for 3D3C Identity are presented.