Whose contribution counts where?

Chris MacGregor, Crystal Waters, David Doull, Bob Regan, Andrew Kirkpatrick, Peter Pinch · Apress eBooks · 2002

One of the most important concepts for a Flash designer to grasp when applying usability to a project is that his goal must always be to focus on the end user of the completed site. Getting to the real meat of site usability starts with two simple guidelines: You, the designer, are not the user The client for whom you’re building the site is not the user Both client and designer are crucial to the creation of a great site, providing the informative content, the cool aesthetics, and so on. This is precisely why neither one is qualified to represent the target audience when it comes to judging the site’s usability. They’re simply too close to the project to be objective, even if the rest of your personal demographics match the average expected site visitor. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Read the paper · More papers on PaperTik