An Enterprise Architecture Framework for Mobile Commerce
Khawar Hameed, Hanifa Shah, Kamran Ahsan, Weijun Yang · Apple Academic Press eBooks · 2016
The phenomenon of mobility has driven an evolution and revolution of technologies and new ways of working, exploiting the practice of anytime, anyplace, anyhow computing whilst gaining critical mass as a research discipline and paradigm - the study of which has provided a grounding for conceptual and theoretical perspectives that allow framing and discussion of mobility [2] [3]. Mobile commerce has created a wide range of business opportunities-the spectrum of which includes the transformation of mobile network operators to go beyond the provision of core voice services to the delivery of value added services and service aggregation that provide comprehensive consumer packages [4], the emergence of business models to develop and deploy mobile applications (such as the Apple ‘App’ Store, the O2 Litmus programme, and the Sony Ericsson Developer World – most of which are based on shared revenue distribution through sales through the respective hosting channels. Furthermore, open programmes and platforms such as Android (Google) are likely to contribute to the enlargement of the developer community that seeds the growth of mobile applications. With the supply chain of mobile computing and commerce, a range of opportunities exist for contributing parties to collaboration to provide value-added solutions based on new relationship types, rules and ecosystems [5] further enhancing the composite capability and reach of service providers into new market areas. Beyond service providers, the ease of access, penetration, and diffusion of mobile technologies has enabled individual sectors and organisations therein to apply the concepts and practice of mobility to create innovative domain-specific mcommerce applications that leverage the specific nuances associated with those domains resulting in value-added solutions for end-users and new revenue-generating opportunities for business. Examples of these include mobile location-based tourism, travel and navigation systems, m-ticketing and booking applications. Beyond the core commercial imperative of increased revenue generation, the application of mobile computing and principles of m-commerce also underpin the development of private and public sector mobile applications that aim to reduce operating costs, enhance efficiency and provide better platforms for engaging the end-user population. Basole [2] presents an Enterprise Mobility Continuum that frames mobile solutions from point-specific solutions to those that diffuse across entire organisations to create stakeholder value. Across and throughout the complex m-commerce ecosystem the question arises regarding the construction of m-commerce solutions and how these are best approached.