Feasibility Study for Setting up a Community Radio
Somansh Kumar, Mayank Rawat, Priyangshu Mahanta, Ashish Bhadauria, Manjusha Subramanian, Sarthak Awasthi · Advances in finance, accounting, and economics book series · 2015
In this chapter the authors have tried to identify the feasibility of setting up a community radio station in agriculture hubs in India to create awareness about various agriculture credit schemes, government sponsored schemes, best farming practices and weather information amongst farmers. The authors are of the opinion that a more informed farmer will lead to better planning and stave off farmer suicides. While the community radio program could be an effective medium for disseminating information, its penetration and acceptance in a rural community depends upon some key factors such as proximity of the place to an urban location where visual media enjoys a wider audience. The chapter attempts to bring forth the challenges faced in establishing a CR program in Raghunathpur in the state of Uttar Pradesh and sheds light on why the initiative may not be viable. Finally the authors conclude the study by suggesting other alternatives of empowering the Indian farmer in such locations.