Who Moved My Market?
Joe Calloway · 2015
No business escapes the need to change. We all face the danger of becoming irrelevant unless we stay one step ahead of changes like decreasing demand, shifts in customer wants and needs, or increased and sometimes unexpected competition. This chapter uses the phrase “burning platform” to describe the increasingly common business reality that the demand for what one does, in the way that was always done before, is disappearing. Instead of waiting for the traditional market, it may be the time to get in front of the new market reality and begin to attract business. The chapter looks at two areas of business that are experiencing markets on the move. The first is the fast food or casual dining restaurant business, and the second is the business of professionals who do consulting and speaking to business groups at corporate events and conventions.