11 The Experience of Presence in Persuasive Virtual Environments
Giuseppe Riva, John A. Waterworth, Dianne M. Murray · 2014
The examination of presence is important, as previous studies have shown that the subjective experience of presence can impact the effectiveness of virtual treatments (Villani, Riva, & Riva, 2007) and the degree to which these stimuli translate into real world behavior (e.g., Fox, Bailenson, & Binney, 2009;Persky & Blascovich, 2008;Price & Anderson, 2007).In this chapter, we will explore three components of presence (self, social, and spatial; Lee, 2004) and how they relate to persuasion in virtual environments.Relevant theoretical approaches including media richness and Blascovich's (2002) model of social influence in virtual environments will be discussed.We will also elaborate on studies examining the experience of presence in virtual environments designed with various persuasive goals, including health (e.g.,