Firms, Users, and Innovation
Frank Thomas Piller, Joel West · Oxford University Press eBooks · 2014
Open innovation and user innovation share certain key precepts, but differ in key values and assumptions, as well as the phenomena they study. Here this chapter studies an important area of overlap: firms incorporating innovations from individuals. The chapter extend previous conceptions of the “coupled” mode of open innovation to cover such firm-individual interactions, to include interactive co-creation outside the boundaries of the firm. From this, the chapter presents a process model for interactive coupled open innovation that comprises four phases: problem definition, finding participants, external collaboration, and leveraging the collaboration results.