Why Big Data?

Hyunjoung Lee, Il Woong Sohn · 2015

Big Data analysis would assist an enterprise in obtaining a wider view when starting with a comparably narrow view. Since Big Data bases its significance in the expansion of thought, it is not about volume, velocity, or variety of data but rather about an alternative perspective and viewpoint with respect to the data. One reason for this explosive amount of data production is the development of storage devices. Another reason for the significant growth of data can be attributed to improved connectedness. The business environment can be improved by using Big Data. Changing our perspective is the first step to improving the business environment. The second step is to discover the various problems and possible solutions existing within various corporate activities. Another step is to improve the practical use of existing data and information technology.

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