Finding Big Value in Big Data: Unlocking the Power of High- Performance Analytics
Paul Kent, Radhika Kulkarni, Udo Sglavo · Auerbach Publications eBooks · 2013
Here’s a scenario that might be painfully familiar to many of you. You’re the vice president of marketing for a major financial services company-a leading provider of consumer credit cards-and critical decisions must be made. It’s late on a Monday afternoon and you’ve been locked in a conference room all day with your marketing managers, who have been hashing out plans for the upcoming quarter’s demand-generation campaigns. High-Performance Analytics: The Opportunity and the Challenge ..........89 Pillar 1: Grid Computing-Harnessing the Full Capacity of Your Hardware Environment ...................................................................................92