Online Content - 2012 - A Big Year for the BBC
Ben Ross · Institution of Engineering and Technology eBooks · 2013
The Connected Four Screen Strategy, unveiled in January 2011, ensures that the BBC's non-linear services are distinct, high-quality, straightforward to understand and easy to use across each of the 'four connected screens' - personal computer (PC), mobile, connected television (TV) and tablet. The BBC Sport App, available on Android, iOS and Blackberry smartphones exemplified the Four-ScreenStrategy, with a best-of-breed experience available on mobile phones. Metadata are fundamental to the delivery of the BBC's online offer, and for the Olympics BBC Sport and Future Media took linked data to the next level. On the PC, the live, interactive video player was the BBC's flagship Olympics product for watching video, whether live or on-demand. The live, interactive video player allowed viewers to watch every sport.