Information Strategy: Confronting Research with Practice
Rolf Alexander Teubner, Martin Mocker, Alexander Pellengahr · 2015
Abstract: Strategic information planning is a top-priority issue in practice, as is obvious from the attention it receives at practitioner conferences and in practitioner publications. As a result, some research efforts have been devoted to related topics. So far, the focus has been on strategic information planning processes as well as on information systems/information technology (IS/IT) and competitive advantage, while its result, the strategic information plan or information strategy has been neglected. Consequently, basic questions regarding the content of information strategy have not been investigated or have only been answered in a normative way until now, leaving the domain of information strategy in obscurity and subject to arbitrariness.