Collecting Data from Mobile Apps
Jonathan Weber · Apress eBooks · 2015
So far this book has focused on using GTM to implement GA (and potentially other tags) to measure websites . But websites aren’t the only way our customers interact with us. Another important channel is the use of native apps for mobile devices—the kind you can download and install on a phone or tablet, rather than visiting a website in a browser. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.