What can be Found on the Web and How
Alexey Tikhonov, Liudmila Prokhorenkova, Arseniy Chelnokov, Ivan Bogatyy, Gleb Gusev · 2015
In this paper, we suggest a novel approach to studying user browsing behavior, i.e., the ways users get to different pages on the Web. Namely, we classified all user browsing paths leading to web pages into several types or browsing patterns. In order to define browsing patterns, we consider several important points of the browsing path: its origin, the last page before the user gets to the domain of the target page, and the target page referrer. Each point can be of several types, which leads to 56 possible patterns. The distribution of the browsing paths over these patterns forms the navigational profile of a web page.