Integrity on Network Marketing
Jianping Peng, Chang Che Chang, Ye Qiaohui · International Conference on E-Business and E-Government · 2012
Integrity is very important in internet shopping, which is the fundamental for e-commerce. In this paper we discuss the integrity for both sellers and buyers through pre-sales stage, selling stage, and after-selling stage. We mainly focus on integrity of sellers. A few suggestions would be made in the end of this discussion.