The Content-Rich Website
David Meerman Scott · 2015
Podcasts work with blogs. Twitter feeds point people to other company information. Multiple websites for different divisions or countries come together on a corporate site. No matter how one chooses to deploy web content to reach buyers, the place that brings everything together in a unified place is a content-rich website. The content of NRDC site, the audio and video, and the site components that are offered to bloggers to spread the message make the organization much more approachable, especially to online activists and the younger Facebook generation. For the NRDC, the buyers are the more than one million members, advocates, and activists who use the site to work to protect the planet's wildlife and wild places and to promote a healthy environment. The chapter presents examples of companies in Lithuania which have learned to create successful content-rich websites to reach a global audience.