Social Multimedia Mining
Georgios Lappas · IGI Global eBooks · 2011
In recent years there is a vast and rapidly growing amount of multimedia content available online. Web 2.0 and online social networks have dramatically influenced the growing amount of multimedia content due to the fact that users become more active producers and distributors of such multimedia context. This work conceptualizes and introduces the concept of social multimedia mining as a new emerging research area that combines web mining research, multimedia research and social media research. New challenges in multimedia research, social network analysis research as well as trends and opportunities in research areas of social and communication studies and more specific in politics, public relations, public administration, marketing and advertising are discussed in this chapter.