ASP.NET E-Commerce Programming: Problem - Design - Solution
Kevin J. Hoffman · 2003
From the Publisher: ASP.NET E-Commerce Programming shows you how to build a complete e-commerce site, from design to deployment. This book will show you how to incorporate all the features offered on major e-commerce sites straight into your own projects, quickly and easily. You will learn how to: Build a solid foundation for your site Provide access to products with a well fomatted product catalog Help potential customers find what they want with a search system Maximize sales with an efficient shopping cart and checkout system Use wishlists to turn the customers themselves into sales resource Manage product discounts Promote products with special offer coupons and targeted emails Offer after sales services such as order tracking Encourage community involvement in your site Forge partnerships through affiliate schemes The code that accompanies the book provides a complete example site.