Achieving Realism in 3D Interactive Systems
Arman Gukasyan, Nadezhda Ilyina, Alexander Lavrov · Advances in electronic commerce (AEC) book series/Advances in electronic commerce series · 2010
Web 2.0 has demonstrated how new technologies can change the structure of the customer-provider relationship. This is evident in the many new business opportunities that have arisen including the growth of 3D environments and virtual worlds. The development of more specialized services and consumer integration creates new marketplaces with new rules of the game. As these new opportunities come to the scene, they will change the face of the world into 3D environments and a multi-agent collaboration. The adoption of virtual worlds depends a great deal on the user experience. The challenges of providing the user with virtual realism is a challenge as many supporting technologies are still in the early development phase. This chapter will discuss several of the issues and tradeoffs involved in developing Real Virtual Worlds.