The Role of the Internet
Joseph L. Badaracco, Jerry Useem · Palgrave Macmillan UK eBooks · 1998
Intel is the world’s leading chip maker. Its microprocessors are the brains of roughly 80 percent of the world’s 150 million PCs, and the company’s 56% gross profit margin topped the industry. The company sells most of its chips to a handful of large computer manufacturers — Compaq, Packard-Bell, Gateway 2000 and IBM — who then sell Intel-based PCs under their own brand names. Intel’s new, state-of-the-art Pentium chip was selling briskly during 1994, accounting for nearly a quarter of the company’s unit shipments. Positioning the chip as suitable for both home and heavy-duty workstation use, Intel coupled the Pentium’s release with its $150-million ‘Intel Inside’ advertising campaign designed to heighten consumer awareness of the role of its microprocessor.