The Effects of Aesthetics in Usability Testing for B2C E-commerce Websites
Hejin Gu, Wenjun Hou, Xiangang Qin, Leyuan Zhang, Ye Dai · 2016
The relationship between metrics of aesthetics and usability of B2C E-commercial Websites are examined in this study. 30 users of B2C E-commercial Websites were invited to participate in a usability testing of three B2C E-commercial websites. Significant relationship was found between perceived aesthetics, apparent usability and perceived usability. Perceived aesthetics was not correlated to performance significantly.