Study of the Automatic Evaluation of Website Quality from Customer Insight
Molood Arman, Hassan Hajipoor, Babak Sohrabi · Advances in marketing, customer relationship management, and e-services book series · 2015
Effectiveness of websites is largely dependent on the quality of the website. The biggest share of the quality`s new concept is that the technical aspects of products and services combines with customers usage and understanding. Therefore websites evaluation based on the maximum usage and perception of the customers is considered an important issue to announce to the related organizations the success of website from customers' views. This customer relationship need a kind of management that first step of that for future decision needs knowledge about the websites features, customer insight and the position of websites among the competitors. One of the available media is the online news websites which their success is highly dependent on the relationship of their users. In this article achieving the information of websites is automatic and without the intervention of human so that the instant evaluation could be possible and used method is TOPSIS combined with information entropy to rank 791 news website which have most visitors of the Iranian users based on Alexa ranking report.