E-Commerce Developer's Guide to Building Community and Using Promotional Tools
Noel Jerke · 2001
From the Publisher: Help Your Community Thrive with High Standards and Best Practices. By now, it's clear that community is the key to any online venture: bring together an identifiable group of users who return to your site regularly and you have a solid foundation for success. Focusing on powerful Microsoft technologies such as SQL Server and ASP, this book teaches you to build the required site functionality and implement it to create a self-sustaining, evolving online community with vast economic potential. Coverage Includes Understanding community concepts Exploring Microsoft technologies and what they offer Making shrewd system design decisions Setting up the server farm Developing a visitor-driven content directory Building a full-featured guest register Implementing discussion forums Creating polling tools Tracking site usage Applying tuning techniques to get optimal results Following best practices to maximize the health of your community