Car Storytelling and Interaction Design
BARBARA A. KARANIAN, Ateeq J. Suria, Jonathan Summers · 2015
previously visting Professor, in the School of Engineering, in the Mechanical Engineering Design Group, helps teams discover yet to be satisfied customer needs with her proven methods-from a theoretical perspective of both socio-cognitive psychology and applied design thinking -that she has developed and refined over the past few decades.In addition to helping a team uncover this information, the companies she has worked with eventually have an easily deployable tool kit that they can use again and again on future projects.She also helps students answer these questions when she teaches some of these methods to engineering, design, business, and law students.Her courses use active storytelling and self-reflective observation as one form to help graduate students and leaders traverse across the iterative stages of a project-from the early, inspirational stages to prototyping, to prototyping some more -and to delivery.Barbara likes to paint pictures.