Visualization of usability and functionality of a professional website through web-mining.
Josette Jones, Malika Mahoui, Venkata Devi Pragna Gopa · PubMed · 2007
Functional interface design requires understanding of the information system structure and the user. Web logs record user interactions with the interface, and thus provide some insight into user search behavior and efficiency of the search process. The present study uses a data-mining approach with techniques such as association rules, clustering and classification, to visualize the usability and functionality of a digital library through in depth analyses of web logs.