Strategic product development: a strategic approach to taking software products to market successfully
Jay van Zyl, A.J. Walker · Software Product Lines · 2000
Product strategists are faced with difficult, but challenging tasks when it comes to product innovation, concept development and product commercialization. Product innovation must take place in order to create products and services that potential customers do not yet know they need. Different, but integrated, standards are needed in the pursuit of building capable processes for delivering these products. Strategic product development is an approach that uses a number of industry standards in building an organization capable of delivering commercially successful products. This paper presents an overview of the integrated approach that ties many concepts together in assisting the product development team to deliver world-class software products. Rubico Technologies is used as a case study to show how the concepts were implemented.