The Effect of Nutritional Information Disclosure in Advertising: An Information Processing Approach
Merrie L. Brucks, Andrew A. Mitchell, Richard Staelin · Journal of Public Policy & Marketing · 1984
The effect of providing nutritional information in food advertisements is examined experimentally in this study. The results indicated that this information only affected the early stages of processing. An econometric model indicated that nutritional knowledge and product class characteristics affected different stages of the information acquisition process.