The ranking game
Ran Ben Basat, Elad Kravi · 2016
In the web, page creators often compete for their ranking on relevant search queries, as high ranking attracts users and may lead to increased revenues. The positive effect of this competition is that it encourages page owners to improve their content. However, some techniques used for this improvement, such as keyword stuffing, are considered harmful. Current search engine literature largely ignores the interplay between the retrieval system and the pages' content evolvement. This paper studies the above phenomenon.