Knowledge Management and Data Mining for Marketing
Rostam Pour Rashidi, Danial Arab Nosratabadi, Hasan Khodayi Jalalabadi · 2015
Because of Multiplicity of the technology and information systems, the business is going to collect more customer data in large databases. However, the most useful insights into the characteristics of customer marketing and purchasing patterns are hidden. The recent emphasis on customer relationship management makes the performance of marketing very ideal application and by applying data mining tools for supporting decisions; it will get so many benefits. The systematic methodology that uses knowledge management and data mining is proposed for retrieve knowledge management and marketing decision. This methodology can be considered essential for enhancing customer relationship management.