The Research on Civil Passenger Service Strategy based on Internet Thinking
Shujia Wan · 2016
As the quick development of the national aviation market, competition among major market players has been severe in recent years, even though it seems to have been in a smooth status.Hubei Airline was established later than other local regional players; therefore, in order to incessantly enlarge the customer pool, to enhance the loyalty of the customers and to improve the core competitiveness, Airline has carried out Internet Thinking.However, there is still a long way to go to compete with the giant airlines, particularly in the perspectives of target positioning, customer segmentation, service experiencing of membership, service value driving and so on.This paper studies the fields of customer segmentation, target market selection and positioning via analyzing the existing problems and the causes of the Internet Thinking on the basis of the views of service marketing.Based on the Internet Thinking, this paper finally proposes reasonable solutions concluding the fields of regional differentiation, concentrated marketing strategy, 7P portfolio, customer-faced marketing strategy and feasible safeguard.