Extending Web Co-link Analysis to Web Co-word Analysis for Competitive Intelligence
Liwen Qiu Vaughan, Rongbin Yang, Chao Chen, Weibo Liang, LI Bao-yi · 2013
Abstract: The study carried out Web co-link analysis and Web co-word analysis for a group of companies in the international shipping industry. Co-link and co-word data were collected and analyzed with MDS. Results from different data sets were compared and advantages and disadvantages of the two methods were examined. Résumé: Cette étude a effectué une analyse des co-liens et des cooccurrence de termes sur le web pour un groupe de sociétés de l'industrie du transport international. Les données ont été recueillies et analysées par échelonnement multidimensionnel. Les résultats provenant de différents jeux de données ont été comparées et les avantages et désavantages des deux méthodes, examinées. 1. Background of the study In the area of Web data mining for competitive intelligence, studies have found that the number of links pointing to a company’s Website (inlinks) correlates significantly with the company’s business performance measures such as revenue and profit (Vaughan, 2004). The correlation is significant even after factors such as the size of the company is accounted for. This demonstrates that inlinks contain useful business information.