Exploring the persuasive power of virtual reality imagery for destination marketing
Iis P. Tussyadiah, Dan Wang, Chenge Jia · Scholarworks (University of Massachusetts Amherst) · 2016
Dr. Iis P. Tussyadiah is associate clinical professor at Washington State University. Her research interests lie in the intersection of information and communication technologies and tourism experience. Email: [email protected] Dr. Dan Wang is assistant professor at the Hong Kong Polytechnic University. Her research interests include technology mediated tourism experience, mobile marketing, and tourists Internet behavior. Email: [email protected] Chenge (Helen) Jia is research assistant at the Hong Kong Polytechnic University. She graduated from the School of Hotel and Tourism Management. Her study focuses on information technology and tourism. Email: [email protected]