Review of Link Structure Based Ranking Algorithms and Hanging Pages
Ravi P Kumar, Ashutosh Kumar Singh, Anand Mohan · Advances in information security, privacy, and ethics book series · 2016
In this era of Web computing, Cyber Security is very important as more and more data is moving into the Web. Some data are confidential and important. There are many threats for the data in the Web. Some of the basic threats can be addressed by designing the Web sites properly using Search Engine Optimization techniques. One such threat is the hanging page which gives room for link spamming. This chapter addresses the issues caused by hanging pages in Web computing. This Chapter has four important objectives. They are 1) Compare and review the different types of link structure based ranking algorithms in ranking Web pages. PageRank is used as the base algorithm throughout this Chapter. 2) Study on hanging pages, explore the effects of hanging pages in Web security and compare the existing methods to handle hanging pages. 3) Study on Link spam and explore the effect of hanging pages in link spam contribution and 4) Study on Search Engine Optimization (SEO) / Web Site Optimization (WSO) and explore the effect of hanging pages in Search Engine Optimization (SEO).