Creative Contributory Contests to Spur Innovation in Sexual Health
Ye Zhang, Julie A. Kim, Fengying Liu, Lai Sze Tso, Weiming Tang, Chongyi Wei, Barry L. Bayus, Joseph D. Tucker · Sexually Transmitted Diseases · 2015
In Brief Sexual health campaigns are often designed “top-down” by public health experts, failing to engage key populations. Using the power of crowdsourcing to shape a “bottom-up” approach, this note describes 2 creative contributory contests to enhance sexual health campaigns. We provide guidance for designing creative contributory contests to improve HIV and other sexually transmitted disease testing. A new method for designing HIV testing campaigns called creative contributory contests can increase community engagement. This note describes 2 examples of creative contributory contests and provides implementation guidance. Supplemental Digital Content is available in the article.