A Exploratory Study on the Performance Between Technology Innovation and Market Inclination in High-tech Enterprises
Nam-Jae Cho, Jinwook Oh, Jin-Kwan Jung · Journal of Digital Convergence · 2007
High tech companies' strategies are divided into four parts, Market Pull, Technology Push, Market-Driven, and Driving Markets. Market Pull strategy means to search market-needs, chances or new industries with technological chance. Technology Push means to create new market by new technology. While Market driven companies follow market changes, Driving Market companies make or change their markets. This study analyzes how companies recognize their market situations based on technology and which business inclination paths are selected for success. And we would like to know there are performance distinctions based on market differentiation strategies.