You Are What You Tag.
Yi‐Ching Huang, Chia-Chuan Hung, Jane Yung-jen Hsu · 2008
People establish personal profiles to obtain online ser-vices. Profiles consisting of simple factual data pro-vide an inadequate description of the individual, as they are often incomplete, mostly subjective and can-not reflect dynamic changes. This research explores the idea of “you are what you tag”, namely, an indi-vidual can be effectively profiled by the tags associ-ated with his/her social media. In particular, this pa-per presents the personal, social, and global views of a person’s profile based on the tags and content of so-cial bookmarking. To facilitate the alternative views, profiles are visualized as tag clouds based on color har-monic combinations. Commonsense semantic analysis and co-occurrence measurement are defined to calculate tag similarity. Therefore, the proposed approach sup-ports an intuitive, natural and novel interface for people to browse/search through a social web site.