Expected User Experience of Mobile Augmented Reality Services
Thomas Olsson · 2011
To ensure the acceptance of mobile augmented reality (MAR) services in the future, their development should be based on knowledge of expectations of potential end-users. We have researched this with multiple methods in various cases. This paper summarizes our findings from an experiential point of view: What kind of experiences are MAR services expected to evoke? This knowledge can be used when setting UX targets for user-centered design of MAR services.