The Role of Emotions in Context-aware Recommendation
Yong Wei Zheng, Robin Burke, Bamshad Mobasher · 2013
Context-aware recommender systems try to adapt to users ’ pref-erences across different contexts and have been proven to provide better predictive performance in a number of domains. Emotion is one of the most popular contextual variables, but few researcher-s have explored how emotions take effect in recommendations – especially the usage of the emotional variables other than the ef-fectiveness alone. In this paper, we explore the role of emotions in context-aware recommendation algorithms. More specifically, we evaluate two types of popular context-aware recommendation algo-rithms – context-aware splitting approaches and differential context modeling. We examine predictive performance, and also explore the usage of emotions to discover how emotional features interact with those context-aware recommendation algorithms in the rec-ommendation process.