The study of indigenous communication systems in development: phased out or phasing in?
Georgette Wang, Wimal Dissanayake · Media Asia · 1982
The so-called “old paradigm of development” had advocated the use of mass media for motivating change. Experiences in past years showed that with illiteracy, financial and technical problems, there was very limited success with the “big media” strategies. Attention now is being focused on low cost “little media” such as radio, and also the existing indigenous communication channels. Georgette Wang and Wimal Dissanayake examine the feasibility of using indigenous communication channels such as folk media and meeting places for development purposes, and the importance of further studies in this area.