Social Media Monitoring in Real Life with Blogmeter Platform.
Andrea Bolioli, Federica Salamino, Veronica Porzionato · 2013
A social media monitoring platform used by business clients has to face interesting and sometimes unexpected issues arising from real texts processing, in particular dealing with the task of sentiment analysis of word-of-mouth communication. In this paper we describe some of the solutions adopted by BlogMeter, a proprietary listening platform that helps agencies and brands to discover what is said online about brands, people, topics and companies. We present some real life case studies, some of the linguistic resources used in the semantic annotation pipeline, and we suggest some topics for future investigations.