Influence of Peer-to-Peer-Based Exchange on Creating New Business Models
Jelena Stanković, Ninela Kordić, Slavka Drašković · 2016
One-to-one communication and business concepts which emerged in the period of introducing information and communications technologies (ICTs) in business in the dawn of the New Economy of the early 2000, quickly shifted to “many-to-many” and further on to “peer-to-peer” exchange and collaborative consumption, pushed by the expansion of social networks, and by the strong influence of economic and social factors