Analysis of Marketing Modes Based on Time-space Check-in Data
Haiping Wang, Xiaolong Chen, Min Ren · 2016
We analyzed how to apply the check-in data to marketing areas by means of the current check-in software based on the theory of Time-Space Path.First, we explored possible marketing modes according to the path in the Time-Space theory and several kinds of interactive ways between people in timespace areas.Second, we chose the time-space coexistence and space coexistence conditions to make logical analysis.We found out the appropriate marketing time and locations by using the check-in data.Our contribution is to apply the time-space theory to the marketing analysis.