Designing a Customer Information Privacy Program Aligned with Organizational Priorities
Kathleen E. Greenaway, Yolande E. Chan · Journal of the Association for Information Systems · 2013
This article presents a four-approach framework for designing a privacy program. One dimension is whether a firm sees privacy as a risk or an opportunity. The other is whether information management initiatives are focused internally or externally. Case examples from the Canadian financial services industry are used to illustrate the framework, and guidance is provided to help organizations use it as a tool to develop and assess their own privacy programs.